Depending on the size of the artist/number of streams, the investment could, potentially, pay off. It’s something musicians will have to weigh against the ongoing issues around streaming compensation. Though with prices in the hundreds of dollars per track, this sort of thing gets very expensive, very quickly. Obviously anything that gets artists paid is probably a net positive in the world. “After selecting a designer, artists share details on the sonics of their track and their creative vision, which the designer then takes into account to create a custom Canvas tailored to meet their needs.” ![]() “Since Canvas is a unique format to Spotify, we want to make it as easy as possible for artists to find visual artists to help them create eye-catching visuals,” the company writes. Spotify will also be rolling out Canvas access to more artists across the globe as part of this push. Offering up a marketplace is part of a push to broaden adoption of the technology, by offering access to some top names who have created visuals for high-profile artists, ranging from Kanye to Billie Eillish. 9% more likely to visit an artists’ profile page. ![]()
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